Bernstein & Feldman, P.A.

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4 ways to build a business reputation

Are you the type of individual who thinks it's exciting to constantly be coming up with new ideas, and whose brain is always occupied with the next big product or invention? If so, you may be an ideal candidate to start your own business. Your business will only be as successful as your reputation, and even the most useful products can fail if customers can't count on you to deliver them a positive experience. To give your business a great reputation from the start, we have a few ways to begin building.

1. Always deal with customer complaints quickly

The benefit of a small business is that you can interact directly with your customers. If they have complaints or concerns or want something changed, listen to them directly and discuss how the company can avoid this situation in the future. Even if the problem is significant, many customers will give you a glowing review if it is handled appropriately.

2. Join the community

Running a business isn't a solo effort. While you have your financial backers, family, friends and colleagues behind you, take advantage of the community around you. Many community members love to support local, home-grown businesses if the owner is willing to reach out and meet in the middle. Do what you can to be a part of the community to get your name out to the public.

3. Provide an outlet for happy customers to share

Your customers are your best referral source. If they are willing to share their good experience with your company, word spreads quickly about what a great company you are to work with. Give your customers outlets to express their appreciation through online reviews, social media posts and even testimonials on your website.

4. Be aware of negative reviews

No matter how hard you try, you will never keep everyone happy, but a few bad reviews can tank your company's reputation before you even have time to get it off the ground. If you have negative feedback on your social media pages or consumer rating sites, take the time to address the issue and fix the problem if you can. Recognize that some people are going to be unhappy no matter what, but that in the digital world, you have a unique opportunity to interact with customers in real time and to fix problems quickly.

Starting a business is an exciting endeavor when you have the right support and aid behind you. If you are looking to start a business or even improve the reputation of one you own, you may benefit from speaking to an attorney about any questions you have.

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